In my work as Marketing Director for Connect&GO, I was responsible for developing strategies to help grow audiences globally, with a focus on the United States, Canada and France. Already a well-known brand in the events space for their innovative RFID wristband technology, the firm had recently pivoted to the attractions industry but needed to grow brand awareness for their new product (an all-in-one enterprise system). In a cluttered marketplace dominated by legacy players and numerous challengers, Connect&GO needed to bolster their credibility, articulate their unique value proposition, and capture the attention of their target market with creative messaging.