Hi, I’m Katie!

Welcome to my digital porfolio. With over 8 years in B2B tech marketing, I specialize in crafting strategies that amplify brand presence and drive results.

Meet Katie: Your Strategic Marketing Partner

Introduction

I’m Katie, an MBA with a passion for merging creativity with strategy to exceed business objectives. With a track record spanning nearly 15 years in various industries from live events to technology, I excel in creating and implementing strategic marketing plans to help brands grow their audience and tell their stories.

A Swiss Army Knife Marketer - Sharpened for Success

Don’t settle for an average kitchen knife when your business demands precision, efficiency and bold talent.

My skills include:

  • Brand Management

  • Digital Marketing Strategy

  • Writing (Copywriting, Content writing)

  • Social Media

  • SEO/SEM

  • Team Leadership

  • Graphic Design (Photoshop, Canva, InDesign)

  • Video Editing & Production

  • Website Design and CMS

  • CRM Management (Hubspot, Salesforce)

  • Event Planning & Tradeshows

Achievements

  • Successfully launched a global rebrand positioning Connect&GO as a leader in integrated attractions management technology.

  • Increased qualified leads (+47%, Connect&GO) and opportunities (+59%, accesso) for enterprise sales.

  • Led a major website restructuring initiative for SEO with several pages now ranking in the top 10.

  • Grew trade show engagement and exceeded lead generation targets by 68%.

  • Graduated 1st in my MBA class with the Dean’s Medal

  • Invited to join industry committees, speak on webinars and at trade show panels, and appear on billboards to represent California State University (Fresno)’s MBA program.

My marketing superpowers

  • Digital Marketing

    From the creative to the highly technical aspects of Digital Marketing, I can make your campaigns a success (and make sure you have the metrics to back it)! With over a decade of experience in Digital Marketing, I’ve refined my skills in all of the 3-letter acronyms associated with the field (SEO, SEM, CRM and beyond).

  • Marketing Communications

    I love to write and bring your story to life! I can quickly develop strategic content and adapt it to a wide variety of audiences across different mediums: website copy, social media posts, highlight reels, thought leadership piece, email campaigns - you name it. My work consistently exhibits the polished professionalism that will help you build brand credibility and drive results.

  • Branding & Strategy

    What makes your product or service truly unique? I can help you identify your unique value proposition, refine your messaging and visual identity, and build a strategy to help you achieve your goals. Working in start-up to scale-up roles and non-profit organizations, I know how to get creative with budgets and how to plan efficiently to maximize your ROI.

GTM strategies and brand repositioning to increase leads 23%

Learn how I repositioned Connect&GO from a provider of wristbands to a fully integrated technology solution for the attractions industry.

View Project

Featured Projects

Increasing qualified trade show traffic by 68%

Discover my creative and strategic approach to help drive booth traffic at IAAPA 2023.

View Project

Creating consistently polished content pieces

Learn about my philosophy on writing and view samples!

View Project

What is it like to work with Katie?

"…I can say without question that she is a force for good in any environment she chooses to take part in. Katie’s passion and commitment to the success of [our] team helped us accomplish some incredible milestones together.

… Any team would be exceptionally lucky to have her at the helm."

Valerie Schein, Director of Marketing, Hoffman

"Katie is hard working, dedicated and a fantastic teammate. During the years we worked together, Katie took on a number of major projects and handled them gracefully and successfully.

…Katie is a fantastic digital marketing leader with killer copywriting and content creation skills and I can safely say that she would be a true asset to any team!"

Hannah Arzanpouli, Portfolio Marketing Manager, HP

Get in Touch!

Ready to take your brand to the next level? Let’s connect!